I set brand strategy, then build the work that follows.
With over ten years of design experience across various industries. From B2B tech, B2C, non-profits, maritime, and food-and-beverage. Supporting you from the first workshop to the final deliverable.
Selected work
Six projects across brand strategy, identity systems, and design leadership, from a global B2B refresh to a therapy practice that grew into a business.
Cint: brand refresh at scale
A brand refresh carried across 25 event activations and 24 video projects in a year.
Nurture Massage: second time around
Real ICP interviews doubled, then tripled, her take-home pay per session.
Elite Therapy: $500 to on-air
A $500 inquiry led to a full rebrand, which was then featured twice on local news stations.
NOLA Metalworks: one client, three brands, five years
A relationship that started with a single logo and grew into three brands over five years.
What people say
“Jonathan is an amazing brand strategist. He has helped me build two different brands, and I have been completely satisfied with the branding guidance he has provided… All branding services needed will be through Jonathan when it comes to my business.”
Jason Finkelman, Founder, NOLA Metalworks
“CRATE has been my saving grace. I have learned and grown in ways I could’ve never imagined in only one year, professionally and personally… I have never worked with a company where professionalism and quality are unmatched.”
Arianne Washington, Founder, Elite Therapy
“My favorite part [of Jonathan’s branding and marketing lecture] was watching the confidence in the case studies change from the start to finish.”
Attendee, CRATE branding & marketing lecture
“CRATE has been instrumental in the evolution of our brand, Tales of the Cocktail. Their team is extremely easy to communicate with and they are enthusiastic about their work, which is evident in what they produce. They not only listen to our goals and direction in terms of content creation, but they are able to envision how it integrates into our brand as a whole.”
Daniela Jagemann, Former Director of Community Engagement, Tales of the Cocktail Foundation
“I felt like I was a friend being helped and I felt like Jonathan made me feel like he cared about my brand just as much as I care about the brand… you’re doing a lot of research, you take it personal and you make it personal.”
Ricardo Courtney, Senior Credit Analyst, Hancock Whitney
“Every interaction with Jonathan, whether collaborating or simply catching up, leaves me inspired by his boundless energy and passion for creating. His emotional intelligence shines through in his ability to tackle complex challenges with creativity and maintain strong, professional relationships along the way.”
Lo Juarez, Founder, Hey Lo Studio
Want to chat?
Available for select projects, by inquiry only.